MOR is a beauty and lifestyle brand that was founded in Melbourne, Australia by two Australian designers, Deon St. Mor and Dianna Burmas. While traveling in India in 2001, they saw a street named after "MOR" and learned that it means "elegant and beautiful peacock" in Hindi, which inadvertently inspired them. Upon returning to Melbourne, the brand "MOR" was born. With a strong desire to create a top-notch skincare brand, Deon and Dianna incorporated elements from ancient civilizations, the good old days, travel, art, food, and future technology into their products such as soaps, candles, body lotions, shower gels, and lip balms. This makes MOR a unique brand, catering to customers who appreciate quality and luxury. Today, their products are sold in major shopping malls and premium boutiques around the world.